APCON DEPLORES STERLING BANK FOR UNETHICAL ADVERTISEMENT …. Comparing the Resurrection of Jesus Christ with Agege Bread is diststateful – Dr Fadolapo

Registrar/ CEO of the Advertising Practitioners Council of Nigeria (APCON), Dr. Glalekan Fadolapo, has condemned an advert sponsored in some print newspapers in Nigeria by Sterling Bank Plc.

According to the APCON Boss, “Advertising Practitioners Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared the resurrection of Christ with Agege Bread.

“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel [ASP], the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.

“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”

The advert which reads “Like Agege bread, He rose” has also attracted wide condemnation from Nigerians.