ARCON set for 2nd National Advertising Conference ….. focuses on growth, inclusivity and partnership
State Correspondent
The Advertising Regulatory Council of Nigeria (ARCON), has set for this year’s 2022 second edition of the National Advertising Conference.
The conference with theme “The Marketing Communications Industry: New Trends, Challenges & Prospects”, will be held from 29th November to 1st December in Transcorp Hotel, Abuja.
Speaking at a press briefing held yesterday at the L’eola Hotel, Ikeja, Lagos, the Chairman of the Planning Committee and President of the Experiential Marketers Association of Nigeria, (EXMAN), Tunji Adeyinka, said ARCON has decided to put together a conference that brings together all the stakeholders and practitioners and businesses in the advertising ecosystem.
Adeyinka explained that the event was launched in Abuja with good participation, and that is what hailed the birth of the conference. We could not have subsequent editions because of the COVID-19 pandemic. But ARCON has brought all the sectoral groups together to have the next edition”.
He stated, that this year’s edition of the conference will focus on critical areas of growth, inclusivity, and partnership among the stakeholders in fostering mutual understanding and equitable relationships which is fundamental to the advancement of the advertising landscape.
According to him, the event will be attended by an array of industry intellectuals and legends who will critically examine issues around the global economic impact on the industry, consumers changing behaviour as well as a holistic review of the new regulatory framework aimed to ensure a more responsible advertising ecosystem.
“The conference has been designed to bring together the three pillars of the industry, the advertisers, marketing agencies and the media and strengthening all of that is the regulator that facilitates and ensures that the industry can grow”.
The high point of the event will be the Advertising Standard Panel Award where companies that complied with the stipulated guidelines of the advertising code of practice will be given special recognition and award.
The participants are required to pay N95,000 as fees, early birds will have a 20,000 discount. Students are to pay N50,000 while early birds who register two weeks before the event will be required to pay N40,000.
