APCON Condems Repulsive and indecent Mobile Advertisement
Oru Leonard
The Advertising Practitioners Council of Nigeria (APCON) has condemned a repulsive video advertisement making rounds in the social media recently.
The video which was spotted in a see through Mobile (truck) advertisement is classified as offensive advertisement by the Advertising Practitioners’ Council of Nigeria (APCON).
According to a statement signed by the APCON Registrar of APCON, Mrs Ijedi Iyoha, “The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust, a repulsive viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. The offensive mobile advertisement for a yet-to-be identified product or service was supposedly exposed and driven along Lekki-Epe Expressway in Lagos.”
She also stated that APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. “It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours” Mrs Iyioha added.
She said that the council has activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future.
“APCON is committed to ensure that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility”, Ijedi concluded.
