TailorsHeart set to hold a Fashion Fare on Sunday, July 31, 2022.
Oru Leonard
Sixems Media, the legal name for TailorsHeart, is an online fashion store that promotes and sells made-in-Nigeria, and by Naija fashion creators .
According to a statement signed by the Founder & Project Manager,
Mobolaji Ayanshina the company which started in 2020 has the vision of making 90 per cent of Nigerians proudly wear made in ‘Naija and by Naija.’
“We believe that the wealth of a country lies in the hands of designers and manufacturers, especially those in the fashion industry”, he said.
The statement quoted Stears Business article which was written on 11th of June 2019, that the State of Nigeria’s Fashion Industry, wrote that the global fashion industry is worth over $2.5 trillion while Africa’s share is less than 1% of the total.
The same article stated that the Sub-Sahara market is worth $31 billion, with Nigeria accounting for 15% ($4.7 billion)-this, it records, is materially lower than South Africa’s share of %14.4 billion, given that Nigeria’s population is nearly four times that of South Africa.
According to the analysis, the data shows that if we continue to import rather than produce with what we have, the market share will not improve – amazingly, we have very creative people whose main challenge is getting a platform to showcase their talents and potential, that is where TailorsHeart comes in.
“To achieve our aim of promoting and selling fashion items made in Nigeria, we need to find talented and motivated designers which is why we started a competition in 2021. We also realised that to sensitise, brand and encourage people to wear these outfits, we need to use the entertainment platform. So we started a fashion competition and had the maiden edition with the theme- unprecedented work wear”, Mobolaji noted.
The event which is tagged “Bedazzle Afreeka”, will be showcasing over 15 designers, 10 other exhibitors and various entertainers amidst laughter, assorted drinks and good food.
