SPONSORSHIP: New Year Mega Lottery Signs N.96B Deal With Nationwide League One
… As NLO gets Sofascores, NAEMO & SMT as Tech Partners
Oru Leonard
The New Year Mega Lottery has signed a whooping sum of N964 million sponsorship deal with the Nationwide League One (NLO), that will last for four seasons.
The New Year Mega Lottery signed a Memorandum Of Understanding (MoU) with NLO at a special signing and unveiling event held at Abuja on Thursday, March 14th. 2024.
The sponsorship will make New Year Mega Lottery the official Title Sponsor of the third-tier domestic football league in Nigeria for the next four seasons.
Speaking at the event, the former Deputy Governor of Nasarawa State now NLO Chairman, His Excellency Silas Agara, gave a detailed breakdown of the sponsorship deal totalling 964 Million Naira for the four seasons of the sponsorship deal.
“New Year Mega Lottery is a Nigerian firm and lottery company licensed by the Nigeria Lottery Commission; they will be our Title Sponsor for the NLO.
“The sponsorship deal will run for four seasons and of Two Hundred And Forty-One Million Naira (N241, 000, 000) annually (both Cash and Value in kind). With the annual payment totalling the sum of N964, 000, 000, 00 (Nine Hundred And Sixty-Four Million Naira).
“This sponsorship recognises NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa”, Agara explained.
The collaboration between the Nationwide League One and New Year Mega Lottery is intended to effectively promote and elevate the status of grassroots football in the country, aiming to establish it as a prominent Nigerian spectacle and one of the most flourishing and appealing leagues on the continent.
In her address, the Head of Corporate Communications, New Year Mega Lottery, Ms. Obiorah Emmanuella, said it was the firm passion for football and humanitarian commitments that have compelled them to sponsor the NLO.
She also canvassed for the support of other well-meaning Nigerians to ensure grassroots football continues to flourish.
“We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand. It is for the love of soccer and a prioritized social responsibility in line with our humanitarian commitments, that prompted us to sponsor the NLO.
“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.
“I want to use this medium to urge other well-meaning Nigerians to get involved in the development of these laudable sports to enable the country to attain its expected height in world football,” she said.
By sponsoring the NLO until 2027, New Year Mega Lottery is building on its rich history as a frontline provider of job creation and empowerment through sports and education in Nigeria.
Three Tech partners who made presentations and signed MoUs with the NLO are Sofascores, NAEMO Sports and Sport Meet Tech.
