ARCON Condemns Mr. Macaroni, Mummy Wa Over Indecent and Unvetted D’General Bitters Skit

Oru Leonard 

The Advertising Regulatory Council of Nigeria (ARCON) has said it will sanction Nigerian skit makers, Adebowale Adedayo popularly known as Mr. Macaroni and Miss Kemi Ikuseedun better known as Mummy wa over D’General Bitters advertisement.

This is contained in a statement by the Director General of the body, Dr. Olalekan Fadolapo on Friday, who directed the immediate removal of the advertisement as it is in violation of the Nigerian Code of Advertising

According to the ARCON DG, the advert material was not vetted nor approved before being exposed on social media.

“The attention of the Advertising Regulatory Council of Nigeria (ARCON) has been drawn to the D’General Bitters as a sexual stimulant advertisement by Mr. Adebowale Adedayo a.k.a. “Mr. Macaroni” and Miss Kemi Ikuseedun a.k.a.

“Mummy wa” being currently exposed on the online/social media platforms.

“The advertisement was neither presented for vetting nor approved by the Advertising Standards Panel (ASP] and is in violation of the ARCON Act and the Nigerian Code of Advertising”, he stated.

Fadolapo disclosed that ARCON has directed the advertiser, agency and platform owners to immediately remove and stop further exposure of the advertisement”

“ARCON will take all necessary steps to ensure the violators are sanctioned.

“As gatekeepers of advertising, advertisement, and marketing communications, ARCON will continue to ensure all advertisements are ethical, responsible and in conformity with the prevailing laws of the Federation as well as the Nigerian Code of Advertising” he concluded.

The Commission has regularly cautioned skit makers against indiscriminate use of indecent words and non vetted advertisements.