ARCON Cautions Comedians, Content Creators, Others on Digital/Online Media to ensure compliance
Oru Leonard
Following several complaints the Advertising Regulatory Council of Nigeria (ARCON), on the advertisements, advertising, and marketing communications activities of the group, the Council has advised skit makers, comedians, influencers, content creators/producers, bloggers, vloggers, and others on digital/online media platforms to ensure compliance with the Nigerian Code of Advertising Practice.
The Council’s Director-General, Dr. Olalekan Fadolapo who made this known in a statement on Monday, announced that most of the advertisements exposed by this group are not only unethical with unverified claims and misinformation, but also in violation of the Nigerian Code of Advertising Practice.
“By this public notice, brand owners, digital agencies, secondary digital media space owners (i.e. bloggers, vloggers, influencers, comedians, skit makers, etc) and other advertising stakeholders in the digital/online media space are advised to obtain pre-exposure approval of all advertisements, advertising and marketing communications in accordance with the Nigerian Code of Advertising Practice and the ARCON Act No. 23 of 2022”, he stated.
Dr Fadolapo warned that ARCON will take all necessary actions including sanctions and prosecution of violators of the provisions of the Act to ensure compliance.
Photo Credit: Brand Crunch Nigeria
